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商品編號： 9-696-077 出版日期： 1996/02/08 作者姓名： Christensen, Clayton M. 商品類別： Operations management 商品規格： 16p 再版日期： 2004/04/15 地域： 產業： Pharmaceutical industry;Healthcare service industry 個案年度： 1996 - 1996
商品敘述：
Summarizes Eli Lilly''s history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly''s innovation strategy has been to pursue ever higher performance products, while others in the industry have pursued more convenient products. At the time of the case, Lilly is contemplating offering services, not just products, to diabetic patients.
涵蓋領域：
Innovation;Digital transformation;Product development
相關資料：
, (9-697-101), 7p, by Clayton M. Christensen
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